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A Morning with Salt, Fire, and Time
by
Russ Crandall
Текущий рейтинг: 4.0
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.%20Along%20the%20way%20I%20stopped%20by%20and%20toured%20a%20few%20health-minded%20food%20producers%20in%20the%20area.%20First%20on%20the%20list:%20Salt,%20Fire%20&%20Time,%20a%20traditional%20healing%20foods%20kitchen%20in%20Portland,%20Oregon.%3C/p%3E%3Cp%3EAs%20expected,%20they%20had%20a%20variety%20of%20tasty%20and%20healthy%20food%20items%20(more%20on%20that%20later),%20but%20what%20stood%20out%20to%20me%20about%20Salt,%20Fire%20&%20Time%20is%20their%20journey%20to%20find%20the%20best%20way%20to%20bring%20health%20to%20its%20customers.%20It%20got%20me%20thinking%20about%20how%20businesses%20have%20to%20find%20a%20common%20ground%20between%20themselves%20and%20their%20community,%20so%20we%E2%80%99ll%20talk%20a%20bit%20about%20that,%20too.%3C/p%3E%3Cp%3EThe%20storefront%20greets%20you%20with%20an%20impressive%20array%20of%20nourishing%20and%20tasty%20foods%20%E2%80%93%20everything%20from%20broths,%20to%20jerky,%20to%20sauerkraut%20and%20kombucha,%20all%20traditionally%20prepared%20and%20aligned%20with%20The%20Weston%20A.%20Price%20Foundation%E2%80%98s%20food%20preparation%20recommendations.%20They%20also%20have%20a%20wide%20selection%20of%20meats%20and%20offal%20to%20choose%20from%20in%20their%20freezer.%3C/p%3E%3Cp%3EI%20had%20an%20opportunity%20to%20try%20their%20kombuchas,%20which%20are%20flavored%20with%20whole-leaf%20tea%20and%20flowers%20during%20their%20initial%20fermentation%20%E2%80%93%20no%20need%20for%20a%20second%20fermentation.%20Due%20to%20their%20unique%20brewing%20process,%20the%20drinks%20are%20only%20slightly%20fizzy%20and%20have%20a%20light,%20subtle%20flavor%20to%20them.%20I%20liked%20the%20osmanthus%20flavor%20the%20best,%20which%20tasted%20a%20bit%20like%20peach.%20Their%20kombuchas%20have%20a%206-14%20day%20fermentation%20cycle.%3C/p%3E%3Cp%3EThe%20star%20of%20the%20show%20was%20definitely%20their%20huge%20boiler,%20used%20to%20make%20broth.%20They%20pull%20no%20punches%20with%20their%20broths,%20and%20use%20only%20the%20most%20nutrient-dense%20and%20high-quality%20products%20possible;%20here%20you%20see%20their%20chicken%20broth%20made%20with%20heads,%20feet,%20backs,%20carrots,%20onions,%20and%20apple%20cider%20vinegar%20%E2%80%93%20all%20gently%20simmered%20for%20up%20to%2072%20hours.%20Sure,%20the%20broth-making%20process%20looks%20a%20little%20gruesome%20(those%20heads!),%20but%20you%E2%80%99d%20be%20hard-pressed%20to%20find%20a%20more%20nourishing%20broth.%3C/p%3E%3Cp%3EI%20was%20also%20impressed%20with%20their%20baby%20broth,%20created%20to%20closely%20replicate%20human%20breast%20milk%20and%20made%20with%20beef%20bone%20broth,%20liver,%20whey,%20lactose,%20cod%20liver%20oil,%20probiotics,%20coconut%20oil,%20nutritional%20yeast,%20gelatin%20and%20Vitamin%20C.%20Pretty%20impressive!%3C/p%3E%3Cp%3EAlthough%20Salt,%20Fire%20&%20Time%20is%20mostly%20an%20online%20retailer,%20for%20the%20past%20five%20years%20they%20have%20maintained%20a%20storefront%20presence.%20After%20some%20recent%20soul-searching%20(and%20quite%20possibly%20some%20checkbook-reading),%20they%20realized%20that%20their%20overhead%20had%20become%20unmanageable%20%E2%80%93%20such%20is%20the%20cost%20of%20sourcing-high%20quality%20ingredients,%20despite%20the%20fact%20that%20they%20share%20their%20kitchen%20space%20with%20other%20businesses.%20So%20they%20recently%20made%20the%20decision%20to%20only%20open%20the%20store%20once%20a%20week,%20and%20focus%20on%20the%20online%20sales%20of%20their%20most%20unique%20products:%20their%20broths%20and%20kombuchas.%3C/p%3E%3Cp%3ETheir%20decision%20started%20me%20thinking%20about%20the%20struggle%20that%20many%20producers%20have%20to%20find%20their%20audience.%20A%20great%20idea%20can%20only%20go%20so%20far,%20and%20I%20feel%20that%20many%20businesses%20are%20most%20successful%20when%20they%20market%20themselves%20just%20right%20%E2%80%93%20and%20many%20businesses%20suffer%20when%20they%20aren%E2%80%99t%20successful%20in%20connecting%20with%20their%20audience%20right%20off%20the%20bat.%20So%20while%20they%20would%20like%20to%20keep%20a%20large%20store%20presence,%20there%20just%20hasn%E2%80%99t%20enough%20business%20to%20make%20this%20a%20daily%20possibility;%20thus%20the%20new%20refocus%20on%20e-commerce,%20and%20a%20streamlined%20portfolio.%3C/p%3E%3Cp%3EI%20understand%20this%20concept%20well%20as%20a%20writer,%20having%20adjusted%20my%20own%20direction%20over%20these%20past%20four%20years.%20During%20my%20first%20year%20of%20writing,%20I%20would%20post%20recipes%20as%20much%20as%20possible%20%E2%80%93%20aiming%20for%20every%20other%20day,%20and%20failing%20miserably%20every%20few%20weeks.%20It%20wasn%E2%80%99t%20until%20I%20decided%20to%20only%20post%20recipes%20once%20a%20week%20that%20I%20was%20able%20to%20find%20the%20best%20balance%20between%20my%20day%20job,%20time%20in%20the%20kitchen,%20and%20audience%20expectations.%3C/p%3E%3Cp%3EIn%20the%20end,%20I%E2%80%99m%20glad%20that%20Salt,%20Fire%20&%20Time%20is%20maintaining%20their%20in-store%20presence,%20even%20in%20a%20more%20limited%20capacity.%20Since%20their%20products%20are%20specifically%20made%20to%20help%20sick%20people%20recover%20their%20health,%20their%20store%20acts%20as%20a%20de%20facto%20community%20center%20for%20those%20who%20may%20not%20have%20any%20other%20community%20to%20belong%20to.%20During%20my%20years%20of%20health%20issues,%20I%20definitely%20felt%20isolated%20in%20my%20struggles;%20having%20a%20place%20like%20Salt,%20Fire%20&%20Time%20to%20connect%20with%20other%20people%20would%20have%20made%20a%20huge%20difference%20for%20me.%20An%20online%20store%20is%20also%20an%20excellent%20resource%20for%20those%20who%20aren%E2%80%99t%20in%20the%20Portland%20area,%20so%20it%E2%80%99s%20a%20win-win%20in%20my%20eyes.%3C/p%3E%3Cp%3ELike%20Loading...%3C/p%3E%3Cp%3ERelated%3C/p%3E){kind=link}