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I’ve already done a compilation of 2015 food trend predictions. Now I’m pulling insights from dunnhumby, a customer science company that claims to use a unique methodology to predict the big trends of 2015 — taking the best of food and culinary trends uncovered through research, online recipes, restaurant menus, industry journals, the news, purchasing behavior and talking to consumers. They describe 2015 as the year of living thoughtfully. The how of the product — how it’s produced, packaged, and raised will play an increasingly prominent role in how consumers shop and choose products. Here’s a look at their five big trends:
Natural Sweeteners
Maple syrup by Chiot’s Run on flickr
Natural sweeteners were defined as…
View Full Recipe at Nutrition Unplugged
%20is%20seen%20as%20providing%20a%20more%20natural%20experience,%20allowing%20consumers%20to%20be%20more%20proactive%20about%20their%20health%20and%20is%20viewed%20as%20having%20higher%20quality%20ingredients.%20%20One%20consumer%20quote:%20%20%E2%80%9CReminds%20me%20of%20when%20people%20used%20to%20buy%20fresh%20goods%20from%20vendors%20in%20a%20town%20square.%20%20You%20knew%20where%20your%20food%20came%20from.%E2%80%9D%3C/p%3E%3Cp%3EReligious%20Standards%3C/p%3E%3Cp%3EHalal%20takeaway%20in%20Times%20Square%20by%20Andrew%20Middleton%20on%20flickr%3C/p%3E%3Cp%3EThe%20trend%20refers%20to%20products,%20especially%20meat,%20that%20are%20prepared%20in%20line%20with%20religious%20standards,%20specifically%20halal.%20%20Maybe%20that%E2%80%99s%20why%20the%20Halal%20Guys%20are%20expanding%20so%20rapidly%20in%20New%20York.%20%20With%20products%20prepared%20in%20line%20with%20religious%20standards,%20specially%20halal,%20word%20of%20mouth%20was%20the%20most%20important%20way%20of%20learning%20about%20the%20trend,%20with%2040%25%20of%20consumers%20discovering%20the%20products%20through%20conversations%20with%20others.%3C/p%3E){kind=link}