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Years ago, my friend Joie started out baking cookies and brownies as her hobby. Her friends (me on top of the list) are the very lucky beneficiaries of her “experimental” goodies. All of us agreed that she should level up and turn this hobby into a business. It wasn’t easy to convince her. She felt that her end products were not good enough for people to actually spend on them. Looking back, I think this is the thing that made her really good in what she does. What may seem to me as lack of self-confidence is actually passion in disguise. She does not want to settle with just having delicious goodies. She wants her future customers to get the best out of their hard-earned money. And it's not false humility. She is one of the humblest…
View Full Recipe at jE's AnAtOmY
%20are%20the%20very%20lucky%20beneficiaries%20of%20her%20%E2%80%9Cexperimental%E2%80%9D%20goodies.%20All%20of%20us%20agreed%20that%20she%20should%20level%20up%20and%20turn%20this%20hobby%20into%20a%20business.%20It%20wasn%E2%80%99t%20easy%20to%20convince%20her.%20She%20felt%20that%20her%20end%20products%20were%20not%20good%20enough%20for%20people%20to%20actually%20spend%20on%20them.%20Looking%20back,%20I%20think%20this%20is%20the%20thing%20that%20made%20her%20really%20good%20in%20what%20she%20does.%20What%20may%20seem%20to%20me%20as%20lack%20of%20self-confidence%20is%20actually%20passion%20in%20disguise.%20She%20does%20not%20want%20to%20settle%20with%20just%20having%20delicious%20goodies.%20She%20wants%20her%20future%20customers%20to%20get%20the%20best%20out%20of%20their%20hard-earned%20money.%20And%20it's%20not%20false%20humility.%20She%20is%20one%20of%20the%20humblest%20people%20I%20have%20ever%20known.%20So%20rest%20assured%20na%20hindi%20kayo%20makakakain%20ng%20cupcakes/cookies/brownies%20na%20gawa%20sa%20kayabangan!%20=))%3C/p%3E%3Cp%3EI%20would%20like%20to%20think%20that%20My%20Sweets%E2%80%99%20Haven%20is%20a%20product%20of%20friendship%20and%20collaboration.%20I%20remember%20spending%20numerous%20lunch%20breaks%20with%20my%20former%20office%20mates%20as%20we%20brainstorm%20on%20the%20possible%20names%20for%20Joie%E2%80%99s%20future%20business.%20It%20ranged%20from%20serious%20up%20to%20the%20silliest%20suggestions%20like%20Joie%E2%80%99s%20Minatamis%20and%20Cookies%20en%20Cream!%20Hahaha!%20Jeff%20helped%20Joie%20in%20coming%20up%20with%20the%20logo.%20I%20had%20inputs%20too.%20When%20they%20were%20still%20conceptualizing%20the%20first%20logo,%20she%20made%20me%20choose%20between%20two,%20and%20I%20remember%20telling%20her,%20%E2%80%9CHuwag%20%E2%80%98yan!%20Mukhang%20tae%20%E2%80%98yung%20frosting%20ng%20cupcake!%E2%80%9D%20Nyahahahaha!!!%3C/p%3E%3Cp%3EThe%20New%20LogoOther%20than%20that,%20I%20also%20had%20the%20chance%20to%20taste%20most%20of%20her%20creations.%20I%20am%20her%20unofficial%20Quality%20Assurance%20Tester%20(or%20should%20I%20say%20Taster?!).%20She%20told%20me%20that%20she%20values%20my%20opinions%20very%20much%20because%20of%20my%20very%20critical%20taste%20in%20food.%20She%20believes%20me%20too,%20and%20she%20does%20not%20get%20hurt%20with%20my%20criticisms.%20Others%20attempted%20to%20do%20the%20same,%20they%20failed.%20Ako%20lang%20ang%20may%20karapatan%20batikusin%20si%20Joie!%20:p%3C/p%3E%3Cp%3EToday,%20she%20is%20beginning%20to%20spread%20her%20wings.%20She%20is%20now%20more%20fearless.%20After%20countless%20of%20pushing%20from%20her%20super%20kulit%20friend%20(that%E2%80%99s%20me),%20she%20is%20finally%20investing%20in%20promoting%20her%20products.%20One%20way%20to%20achieve%20this%20is%20by%20throwing%20a%20giveaway%20via%20the%20most%20popular%20blog%20in%20the%20country%20among%20her%20circle%20of%20friends!%20Tatlo%20lang%20yata%20kaming%20friends%20niya%20ang%20may%20blog?!%20=))%3C/p%3E%3Cp%3EBefore%20I%20give%20you%20the%20mechanics,%20allow%20me%20to%20show%20you%20some%20of%20her%20products.%20Make%20sure%20you%20have%20a%20hanky%20while%20looking%20at%20the%20photos.%20You%20will%20definitely%20drool%20over%20these!%3C/p%3E%3Cp%3EA%20lot%20of%20online%20sellers%20are%20just%20focusing%20on%20baking%20and%20selling%20cupcakes.%20Joie%E2%80%99s%20versatility%20sets%20her%20apart%20from%20them.%20She%20offers%20a%20lot%20more%20than%20those%20cutesy%20cupcakes.%3C/p%3E%3Cp%3ECookies%20and%20Cream%20BrowniesYou%20have%20to%20try%20Mary%20Melts!%20Named%20after%20Me-Anne,%20our%20cray%20cray%20friend,%20this%20will%20make%20your%20taste%20buds%20go%20crazy%20too!%20I%20am%20not%20lying.%20Even%20my%20pintasera%20mom%20loves%20this!!!%3C/p%3E%3Cp%3EMary%20MeltsDo%20you%20know%20any%20online%20sellers%20who%20offer%20cupcakes,%20cookies,%20brownies,%20cake%20pops,%20bibingka%20and%20cassava%20cakes?%20I%20only%20know%20of%20one%20%E2%80%93%20My%20Sweets%E2%80%99%20Haven!%20I%20remember%20buying%20bibingka%20and%20cassava%20cakes%20to%20Joie%20countless%20of%20times.%20In%20all%20occasions,%20I%20had%20to%20restrain%20myself%20from%20eating%20the%20cassava%20cake%20after%20I%20have%20already%20consumed%20half%20of%20it!%20I%E2%80%99m%20not%20kidding.%20My%20husband%20had%20to%20take%20it%20away%20from%20my%20hand.%20Fortunately,%20Joie%20did%20something%20about%20this%20and%20came%20up%20with%20this%20bite-size%20cassava%20cakes.%20Heehee!%3C/p%3E%3Cp%3EBite-size%20Cassava%20Cakes%3C/p%3E%3Cp%3EAnd%20because%20she%20wants%20to%20give%20you%20more,%20here%E2%80%99s%20the%20latest%20addition%20in%20her%20product%20line.%3C/p%3E%3Cp%3ECake%20Pops%3C/p%3E%3Cp%3ENow,%20on%20the%20giveaway!%20ONE%20LUCKY%20WINNER%20will%20get%20the%20following:%3C/p%3E%3Cp%3E1.)%202%20dozens%20of%20cupcakes%20with%20cream%20cheese%20frosting%20(flavor%20choices:%20chocolate,%20red%20velvet,%20banana,%20vanilla)%3C/p%3E%3Cp%3E2.)%202%20boxes%20of%20brownies%20(flavor%20choices:%20Mary%20Melts,%2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